search engine optimization torontoDo you want your website to show on the first page of Google, Ask, Yahoo and Bing? Are you wondering how some websites shows up as the top listings on these search engines and yours is way far in the queue?

Well the answer is simple – most of them are boosted with search engine optimization (SEO) techniques. To make you understand this better, let me tell you that there are 2 ways to be on top of the search engine listings.

1. Paid Listing: Where you pay Google, Yahoo etc. a certain amount with pay per click bidding system and the search engine will choose the highest bidder to be on top of the listing.

2. Organic Search Engine Ranking: This is the technique that works totally on the way your website is designed and what all keywords you choose to hit the top rank. It also depends on the domain age, quality content, tags, back-links and more authentic tools and criteria.

Both these methods are popular but you will see the difference in the way they work right away. While you see the Paid Listing appearing on top and the right hand side of every thing you search on search engines, the organic listing appears below the paid listings. It is obvious that the paid listing does not get much attention these days because of intelligent browsing consumers who understands the fact that not every paid listing that appears on top can be a good authentic website/service/product.

Whereas in case of organic ranking, the website that shows up on top are really the website who are offering the best services/products – because it is a tougher & authentic way to be on top of the search engine listing. Also, organic ranking is permanent, whereas paid ranking puts you back to the same place once you stop paying search engines.

Now, it is time for you to choose what resonates with your website. Paid or Organic. Let us know your thoughts..

You can read more on this here: SEARCH ENGINE OPTIMIZATION TECHNIQUE