search engine optimization in torontoThis article is for those who want to update their knowledge about “How Google Listing Works”. Btw, I will cover this in my next post in details, but for now let me tell you about the listing process.

Google is a search engine that works with its database based on the URL/domain names that are submitted every second. Once the URL’s are submitted for a particular website, Google sends its Robots to navigate and check the content of the website. This way Google analyses – What kind of website and what niche it belongs to based on the keywords. Once that process is complete, Google checks the Domain age and based on the popularity, backlinks, visitors, content, social share etc lists the different pages of the website. This all is performed using the one of its kind algorithm that structures the listings based on keyword popularity.

Hope this helps you guys understand a bit of what and how it works. Other than that Google always promotes the right method to get top rankings. So, they release updates like Panda and Penguin. This way they make sure that spammers and hackers are not able to use any “black hat” techniques to gain the top rank such as mass social bookmarking, directory submissions, blog commenting, link farming, article spinning and distribution, placing links on low-quality websites, guest posting on low quality websites.

Therefore I encourage everyone to focus on pursuing “white hat” ways from sources such as PR campaigns, content marketing, creating useful websites, and similar methods. Read more on How We Do It!

If you want to learn more about these “white hat” techniques and publish high quality content in order to entice prospects to visit your website, talk to us. We are Website Design Toronto email: info@voofa.ca