NO Privacy with Gmail – Google, class action Lawsuit

search engine optimization mississauga“This news doesn’t seems good!” was the reaction by millions of people using Google Services – Gmail (Google Mail). In the latest claim made by Google in court filing in attempt to head off class action lawsuit, they stated that – “don’t expect privacy when sending to Gmail”. This was shocking! to many of us, reason whatever emails are sent out and are received by any gmail user has NO PRIVACY?

People sending emails to any of Google’s 425 million Gmail users have no “reasonable expectation” that their communications are confidential, the internet  giant has said in a court filing. Consumer Watchdog, the advocacy group that uncovered the filing, called the revelation a “stunning admission.” It comes as Google and its peers are under pressure to explain their role in the National Security Agency’s (NSA) mass surveillance of US citizens and foreign nationals.

“Google has finally admitted they don’t respect privacy,” said John Simpson, Consumer Watchdog’s privacy project director. “People should take them at their word; if you care about your email correspondents’ privacy, don’t use Gmail.”

While the news seems untrue and there is more research that needs to be done before making a decision on whether to use Gmail or not but it seems that Google spokesperson have made some corrections to these claims such as – “We take our users’ privacy and security very seriously; recent reports claiming otherwise are simply untrue.”

Whether believe it or not the speculations are going on around this true/untrue claim. R u a Gmail user? if YES! then its time to do some homework… 😉

Google Database Updates – Panda & Penguin!

search engine optimization in torontoThis article is for those who want to update their knowledge about “How Google Listing Works”. Btw, I will cover this in my next post in details, but for now let me tell you about the listing process.

Google is a search engine that works with its database based on the URL/domain names that are submitted every second. Once the URL’s are submitted for a particular website, Google sends its Robots to navigate and check the content of the website. This way Google analyses – What kind of website and what niche it belongs to based on the keywords. Once that process is complete, Google checks the Domain age and based on the popularity, backlinks, visitors, content, social share etc lists the different pages of the website. This all is performed using the one of its kind algorithm that structures the listings based on keyword popularity.

Hope this helps you guys understand a bit of what and how it works. Other than that Google always promotes the right method to get top rankings. So, they release updates like Panda and Penguin. This way they make sure that spammers and hackers are not able to use any “black hat” techniques to gain the top rank such as mass social bookmarking, directory submissions, blog commenting, link farming, article spinning and distribution, placing links on low-quality websites, guest posting on low quality websites.

Therefore I encourage everyone to focus on pursuing “white hat” ways from sources such as PR campaigns, content marketing, creating useful websites, and similar methods. Read more on How We Do It!

If you want to learn more about these “white hat” techniques and publish high quality content in order to entice prospects to visit your website, talk to us. We are Website Design Toronto email: info@voofa.ca